F5 Collective Events
La Femme Event
Where Capital Met Commerce. Melbourne, November 2025
LA FEMME
La Femme was F5 Collective’s first physical activation, bringing women in business, customers and capital together. Across two days on Little Collins Street, the F5 Collective community came together for panels, a founder evening and a public shopping event.
THE FOUNDERS
Lydia from Fearless Swimwear, Nathalia from Natsui, Alex from Le Sept and Ashley from Palma Eyewear represented four distinctive women owned businesses with strong commercial potential.
Across the two days, each generated sales, grew their audience and created new wholesale and retail opportunities.
WHAT IT PROVED
La Femme was an early proof point for the F5 Collective thesis: there is no shortage of exceptional women owned businesses. The opportunity is connecting them with the customers, relationships and capital that enable them to grow.
It demonstrated the commercial potential of bringing capital and commerce together.
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La Femme In Numbers
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Lyndi Cohen
Ashley Bradley
Nathalia Suizu
Alex Antoniou
8.4 net
Promoter Score
450
Visitors
89%
Female Audience
55x
Social Views Increase
$300K
Revenue
5 million
Global Digital Reach