The F5 Weekly Edit

Discover five women founded and owned acccessorie brands inspiring the F5 Collective team this week.

Poppy

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Discover five women founded and owned homewear brands inspiring the F5 Collective team this week.

Woman in a white sleeveless dress smiling at a table with snacks, candles, wine, and glasses.

Alice Tran

In The Roundhouse

A woman sitting at a wooden desk with a laptop, glass of water, and books, smiling at the camera. A dog is lying under the desk, and a potted plant is on a side table in a well-lit room with abstract wall art.

Tracie Ellis

Aura Home

A woman sitting on a white plush armchair with wooden legs in a well-lit room with wooden flooring, an abstract painting on the wall, and a beige patterned rug.

Emma Rolls

Emro Designs

A woman with shoulder-length wavy hair stands smiling against a white wall, wearing a brown blazer, white shirt, plaid trousers, and black high-heeled sandals with orange heels, standing next to a round wooden table with three white vases.

Sarah Ellison

Ellison Studios

A young woman with wavy blonde hair and blue eyes, wrapped in a beige fleece blanket, sitting on a wooden bench in a living room. She is wearing dark gray pants and is smiling softly. Behind her, there is a bookshelf with books and a peacock-shaped decorative item, and a piano with a closed lid.

Ellidy Pullin

Future Fur

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Vinita bottled her restaurant’s bestselling sauce and found her voice along the way.

Vinita founder of YIMEE.

A woman with tattoos on her arms, wearing a blue sleeveless button-down top, holding two jars labeled "WIFE" and making a kissy face with eyes closed in a kitchen setting.

Pad Thai Sauce

$0.00

Yimee

Sunflower Seed Satay

$0.00

Yimee

The Fashion Edit

Discover five women founded and owned fashion brands inspiring the F5 Collective team.

A woman trying on a dress in a boutique fitting room with a large mirror, nearby shelves displaying various heels, and fabric or clothing items on the floor.

Zoe Calodoukas

A black and white photo of a woman with shoulder-length dark hair wearing glasses, a white button-up shirt, and dark pants. She is seated on a chair with one leg crossed over the other and is adjusting her glasses with her right hand while looking slightly to her left. The background is plain and light-colored.

Anna Hoang

Woman with blonde hair smiling, wearing jewelry and a white dress with green horseshoe patterns, standing against a textured wall and artwork.

Lucy Folk

A woman standing outdoors in a field with tall grass, wearing a dark brown jacket and white pants, with her arms crossed and smiling.

Maggie Hewitt

Two women sitting on a brown sofa in a modern living room with white shelves, vases, books, and decorative objects in the background.

Laura May & Hannah Gibbs

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Cream-colored sleeveless dress with shoulder straps and a layered skirt underneath, displayed against a white background.

A tall, rectangular, red woven bench or chair with a grid pattern of square cutouts, no armrests or backrest, against a plain gray background.

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Olive green athletic shorts with white trim at the hem.

Fashion model wearing an elegant cream-colored dress and brown pointed-toe heels, standing against a plain white background.

A woman wearing a strapless, floor-length dress with a white background and light blue floral pattern.

The F5 Jewellery Edit

Discover five women founded, owned and led jewellery brands the F5 Collective team loves.

A smiling woman with blonde hair in a white dress standing next to a jewelry display case in a bright, modern interior. There is a large mirror and a window in the background.

Charlotte Blakeney

A woman sitting outdoors at a wooden table with a mug and open book, surrounded by cactus and desert plants.

Kirstin Ash

A woman with dark hair and earrings smiling at the camera in a modern room with light-colored walls and furniture, wearing a white, fluffy collared top.

Amanda Blingz

A woman with long dark hair, gold jewelry, and a white top under a black blazer, sitting at a table with fashion magazine pages, notebooks, and pens.

Belle Maartensz

A woman with shoulder-length blonde hair and light skin, wearing a brown blazer and dark pants, standing in front of a bulletin board with jewelry sketches and photos, looking to the side with arms crossed.

Lydia Kirkland

Nellie Corded Necklace

$0.00

Gimme Store

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Chasing Tides Ring

$0.00

By Charlotte

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Evolve T-Bar Necklace

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Kirstin Ash

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Anja Ring

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Blingz

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Bambi Hoops

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Avant Jewellery

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F5 Picks

5 Female Founded Beauty Brands

Discover the five women owned and led Australian beauty brands the F5 Collective team are using and loving.

Luminous

$0.00

Vida Glow

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A woman with long black hair and blue eyes, wearing a light blue blazer and white top, sitting on a beige chair with her chin resting on her hand against a plain light gray background.

Stacey Hollands

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Shave Cream

$0.00

Lui Body

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A woman with long blonde hair, wearing a white shirt and black pants, sitting on a couch and smiling at the camera.

Priscilla Hajiantoni

Firming Lotion

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Bangn Body

Two smiling women with wavy hair, one holding a white skincare or beauty product and the other holding a facial massage device, both dressed in white shirts against a plain background.

Rebecca Harding

& Ingrid Kesa

Woman with short curly brown hair smiling, holding skincare products in her arms, against a white background.

Zoe Foster Blake

Hair Hero

$0.00

Go-To Skin

Woman smiling, wearing a white blouse, holding a book titled 'VIRTUAL GUILD SHOW' in a bright, modern interior

Mineral Blur Concealer

$0.00

Lust Minerals

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Anna Lahey

Where Commerce Becomes Capital

The most powerful capital a founder can receive isn’t always an investment. It’s a paying customer.

Every purchase creates revenue. Revenue creates independence. Independence gives women the freedom to hire, innovate, expand and build businesses that last.

Discover & Shop is where you’ll discover the most exciting women-owned businesses across beauty, wellness, fashion, food, home, health and beyond. More than a curated collection of products, it’s a place to meet the founders, understand their stories and shop their businesses that are shaping the future of our economy.

Two women in professional attire, one sitting on an orange armchair with crossed legs and the other standing beside her, posing for a photo against a plain gray background.

“Ali and Phoebe saw what no one else did..and built a brand that sold out in 3 months.”

— 10 . 04 . 2026

A woman with shoulder-length brown hair sitting on a white ledge, wearing a brown suit with a white top, white high heels, gold earrings, and smiling at the camera.

“Tia Miers hit capacity.
Then she rebuilt the ceiling.”

— 17. 06 . 2026

A woman with glasses, wearing a black turtleneck and black pants, sitting on a chair in an office setting. She is next to a desk with an Apple iMac, a MacBook, and a stand with a tablet on it. The background features a beige wall with a black stripe and a soft, fuzzy, light-colored chair in the foreground.

“Elke Westerveld, on sacrifice,
pricing and why charging what you’re worth changes everything.”

— 24. 06 . 2026

A woman sitting at a desk in a laboratory with scientific equipment, test tubes, and research papers, wearing a black blazer, in a room with scientific posters and documents on the wall.

“
Layla Morris didn’t set out to build a beauty brand instead a two-week wait to get her engagement ring cleaned prompted her to create a solution for an existing problem. ”

— 28 . 09 . 2026

A woman with long, wavy brown hair and light skin smiling and holding a pink and white bottle of hair care product.

“The supermarket aisle that nobody fixed, until Katherine Ruiz did. ”

— 1.07 . 2026

A woman with long blonde hair wearing a white pantsuit standing with arms crossed in a room with a wooden table, flowers, and shelves with bottles in the background.

“She started a blog, then she built a 600M empire.”

— 8 . 07 . 2026

A woman with long brown hair and gold hoop earrings, wearing a black sleeveless top and black pants, sitting on a light-colored wooden desk, smiling and looking happy. Behind her are framed black and white photos on the wall, and hanging black pendant lights.

“The most expensive thing she ever did was move too fast. The most profitable was investing in people.”

— 14 . 07 . 2026

A woman with long dark hair wearing a black blazer is standing with her arms crossed in front of a white curtain backdrop. On the table in front of her, there is an open silver MacBook laptop, a tablet, a red book, and a half-empty glass cup with a straw containing iced coffee.

“Built by accident. Scaled with purpose. The financial lessons Alexandra learned the hard way.”

— 4 . 08 . 2026

A woman with long hair, wearing a black blazer, sitting on an orange velvet chair with her legs crossed, wearing black high heels and sheer black stockings, against a plain white background.

“Emerging women in business you need to follow right now. Australian founders building something worth watching.”

— 11 . 08 . 2026

Woman with long dark hair wearing a gray blazer and black outfit, sitting on a white chair against a plain white background.

“Madi started a brand at 19 to fight
the camera roll. Madi Stefanis, Founder of 35mm Co”

— 11 . 08 . 2026

A woman with a bun hairstyle, wearing a tank top, performing a one-arm bent-over dumbbell row exercise with black mounted weights, on a plain white background.

“Alice Zikou, Founder of Rituel Movement
started with a body, not a business plan.
”

— 4 . 09 . 2026

A woman sitting on a pink armchair with her legs crossed, holding a bottle of YIMEE plant-based drink. She has long dark hair, is smiling, and wears a white tank top and blue jeans. The background is a plain light-colored wall.

“She bottled her restaurant’s bestselling sauce and found her voice along the way.
Meet Vinita, Founder of YIMEE. ”

— 9 . 09 . 2026

A woman working at a desk in a fashion design studio, with fashion sketches, mood boards, and fabric samples on the table, and a wall covered with fashion inspiration images and drawings.

“Ash Raso did not set out to build another fashion label. She solved the answer to a familiar problem, a wardrobe full of clothes yet nothing to wear.”

— 16 . 09 . 2026

“A promise made mid-chemo. From a hospital bed to Priceline shelves nationally.
Sally Obermeder, Co-Founder of ZIISH. ”

— 21 . 10 . 2026

“Max Coote, from launching Coote Agency in 2015 to building WHEN Fertility and HotSource, her journey has been about identifying gaps and creating something better.”

— 3 . 10 . 2026

The F5 Weekly Edit

Vinita bottled her restaurant’s bestselling sauce and found her voice along the way.

The Fashion Edit

The F5 Jewellery Edit

F5 Picks

5 Female Founded Beauty Brands

Where Commerce Becomes Capital

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