Vinita bottled her restaurant’s bestselling sauce and found her voice along the way.
Vinita founder of YIMEE.
The F5 Weekly Edit
Discover five women founded and owned fashion brands inspiring the F5 Collective team this week.
Zoe Calodoukas
Anna Hoang
Lucy Folk
Maggie Hewitt
Laura May & Hannah Gibbs
The F5 Jewellery Edit
Discover five women founded, owned and led jewellery brands the F5 Collective team loves.
Charlotte Blakeney
Kirstin Ash
Amanda Blingz
Belle Maartensz
Lydia Kirkland
F5 Picks
5 Female Founded Beauty Brands
Discover the five women owned and led Australian beauty brands the F5 Collective team are using and loving.
Stacey Hollands
Priscilla Hajiantoni
Rebecca Harding
& Ingrid Kesa
Zoe Foster Blake
Anna Lahey
Where Commerce Becomes Capital
The most powerful capital a founder can receive isn’t always an investment. It’s a paying customer.
Every purchase creates revenue. Revenue creates independence. Independence gives women the freedom to hire, innovate, expand and build businesses that last.
Discover & Shop is where you’ll discover the most exciting women-owned businesses across beauty, wellness, fashion, food, home, health and beyond. More than a curated collection of products, it’s a place to meet the founders, understand their stories and shop their businesses that are shaping the future of our economy.
“Ali and Phoebe saw what no one else did..and built a brand that sold out in 3 months.”
“Tia Miers hit capacity.
Then she rebuilt the ceiling.”
“Elke Westerveld, on sacrifice,
pricing and why charging what you’re worth changes everything.”
“The supermarket aisle that nobody fixed, until Katherine Ruiz did. ”
“She started a blog, then she built a 600M empire.”
“The most expensive thing she ever did was move too fast. The most profitable was investing in people.”
“Built by accident. Scaled with purpose. The financial lessons Alexandra learned the hard way.”
“Emerging women in business you need to follow right now. Australian founders building something worth watching.”
“Madi started a brand at 19 to fight
the camera roll. Madi Stefanis, Founder of 35mm Co”
“Alice Zikou, Founder of Rituel Movement
started with a body, not a business plan.
”
“She bottled her restaurant’s bestselling sauce and found her voice along the way.
Meet Vinita, Founder of YIMEE. ”
“Ash Raso did not set out to build another fashion label. She solved the answer to a familiar problem, a wardrobe full of clothes yet nothing to wear.”
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