The F5 Weekly Edit

Discover five women founded, owned and led Australian brands inspiring the F5 Collective team this week.

Nellie Corded Necklace
$0.00

Gimme Store

Chasing Tides Ring
$0.00

By Charlotte

Charlotte Blakeney

Evolve T-Bar Necklace
$0.00

Kirstin Ash

Kirstin Ash

Amanda Blingz

Anja Ring
$0.00

Blingz

 Belle Maartensz


Bambi Hoops
$0.00

Avant Jewellery

Lydia Kirkland

F5 Picks


5 Female Founded Beauty Brands

Discover the five women owned and led Australian beauty brands the F5 Collective team are using and loving.

Luminous
$0.00

Vida Glow

Stacey Hollands

Shave Cream
$0.00

Lui Body

Priscilla Hajiantoni

Firming Lotion
$0.00

Bangn Body

Rebecca Harding

& Ingrid Kesa

Zoe Foster Blake

Hair Hero
$0.00

Go-To Skin


Mineral Blur Concealer
$0.00

Lust Minerals

Anna Lahey

Where Commerce Becomes Capital

The most powerful capital a founder can receive isn’t always an investment. It’s a paying customer.

Every purchase creates revenue. Revenue creates independence. Independence gives women the freedom to hire, innovate, expand and build businesses that last.

Discover & Shop is where you’ll discover the most exciting women-owned businesses across beauty, wellness, fashion, food, home, health and beyond. More than a curated collection of products, it’s a place to meet the founders, understand their stories and shop their businesses that are shaping the future of our economy.

Ali and Phoebe saw what no one else did..and built a brand that sold out in 3 months.
— 10 . 04 . 2026
Tia Miers hit capacity.
Then she rebuilt the ceiling.
— 17. 06 . 2026
Elke Westerveld, on sacrifice,
pricing and why charging what you’re worth changes everything.
— 24. 06 . 2026
The supermarket aisle that nobody fixed, until Katherine Ruiz did.
— 1.07 . 2026
She started a blog, then she built a 600M empire.
— 8 . 07 . 2026
The most expensive thing she ever did was move too fast. The most profitable was investing in people.
— 14 . 07 . 2026
Built by accident. Scaled with purpose. The financial lessons Alexandra learned the hard way.
— 4 . 08 . 2026
Emerging women in business you need to follow right now. Australian founders building something worth watching.
— 11 . 08 . 2026
Madi started a brand at 19 to fight
the camera roll. Madi Stefanis, Founder of 35mm Co
— 11 . 08 . 2026
Alice Zikou, Founder of Rituel Movement
started with a body, not a business plan.
— 4 . 09 . 2026

Follow us on Socials

Follow us on Socials