F5 Collective News & Events.
What F5 Collective is building and where you can find us.
LA FEMME ACTIVATION
Melbourne, 12 and 13 November 2025
F5 Collective's first physical activation. Two days at 362 Little Collins Street bringing Capital Meets Commerce to life across an investor day, a founder evening and a public shopping activation featuring women owned brands, with QR to shop technology throughout.
8.4 net
promoter score
451 visitors
across two days
89%
89% of the audience was female. One hundred and forty eight people registered on the day.
55x
increase in Instagram views
$302,400
venue driven for four founder brands
5 million
digital reach globally
THE FOUNDERS
Fearless, Palma, Natsui and Le Sept. Each reported strong sales, follower growth and new wholesale and retail interest.
WHAT I T PROVED
La Femme was early validation of the F5 thesis. Women owned brands represent a high growth opportunity when given the right visibility and the right capital. Two days produced outsized reach, strong engagement in the room and real revenue for the founders it showcased.
Lyndi Cohen - Fearless Swimwear
Ashley Bradley- Palma eyewear
Nathalia Suizu - Natsui (Art & Design)
Alex Antoniou - Le Sept